OLAPLEX just launched No. 0, their latest at-home product that primes hair for absorbing nourishment, rebuilds hair bonds, strengthens, and protects hair integrity. Like all of the other at-home products OLAPLEX releases, No. 0 doesn’t disappoint and it couldn’t be more timely with many salons still closed or not working at full capacity.
OLAPLEX is a professional brand first and foremost. The No. 0 Intensive Bond Building Treatment Kit was inspired by hair care professionals who’ve been with the brand since 2014. Currently, the launch kit comes with No. 0 and a 30mL of No. 3 and is available until the end of the year (or while supplies last). Thereafter, No. 0 will be sold as a stand-alone product.
“We couldn’t be more excited about the No. 0 Intensive Bond Building Hair Treatment, which showcases our professional heritage while delivering the best available at-home care from our high-performance hair repair system,” states OLAPLEX CEO, JuE Wong. OLAPLEX is known for their patented molecule, Bi Aminopropyl Diglycol Dimaleate and No. 0 contains the highest concentration within the entire at-home product line up.
To get the most out of the product (and in lock step with the professional stand-alone treatment), OLAPLEX stylists recommend first saturating dry hair with No.0 for ten minutes followed by layering a generous amount of OLAPLEX No. 3 Hair Perfector on top of the No. 0 and rinsing the mixture after 10 minutes.
“No. 0 and No. 3 used together as a 2-part system helps to keep your hair at its healthiest possible before your next salon visit where No. 1 and No. 2 will be prescribed by your Hair Professional,” continues Wong. “The best analogy I can think of is that you brush and floss your teeth twice a day while still have your bi-annual cleaning with your dentist to have the best oral health possible. The pairing of No. 0 and No. 3 is scientifically proven in a clinical laboratory to have 68% more repair and makes your hair 3X stronger with just one use.”
No. 0 couldn’t come out at a better time. I know I am not alone here, but because of the pandemic, it has been almost six months since my last hair cut and color. Even after one use, No. 0 in conjunction with No. 3 has made a huge difference in the integrity of my hair and will hold me over until my next salon visit.
“No. 0 is served up to the public as a nod to the Hair Professional community,” explains Wong. “They have been some of the hardest hit by the COVID shutdown. Offering newness during this time may not be optimal for us but it is much needed for them to offer excitement and a reason for their clients to have the opportunity of self-care. It helps to keep their hair as healthy as it can be before they visit their hairdresser next. OLAPLEX’s mission is to do well and do good. This is our own way of showing up for a community who defines us.”