Long gone are the days where it is considered strange or peculiar when men take care of their appearance. The metrosexual man – who keeps his bathroom cabinet heavily stocked with an array of cleansers and moisturisers – is celebrated and actively encouraged to maintain his beauty routine.

These days male grooming is on a par with the female grooming routine, with thanks to the likes of David Beckham and Zac Efron, who have spoken publicly about their skincare routines. According to recent research, the average man spends longer in the bathroom than women. Their daily routine of shaving, styling hair and moisturising takes about 83 minutes, whereas women have their routine down to 79 minutes! There are hundreds of beauty products on the market, aimed at helping men improve their looks and to help keep old age at bay. Taking care of your appearance will not only help you to look better, but it will give you that little bit extra confidence when out and about.

NuBo are skin specialists with a leading range of luxury skincare for men, aimed at fighting the signs of ageing and designed to give your skin that daily treat it deserves. The premium brand offers a number of top end products for guys that want to use the very best on their body. Music mogul Simon Cowell recently revealed he is a huge fan of the NuBo for Men range. The X Factor and Britain’s Got Talent judge – known for his love of Botox and sparkling white teeth – is said to use NuBo’s Cell Dynamic Essence for Men and the Cell Dynamic Recharge.

We believe your skin is your most precious asset, which is why it is essential men and women look after it. The NuBo for Men range includes the Bio-Electric Buff, which helps prevent in-growing hairs and heals small nicks to the skin. The Overnight Charge stimulates the skin cell repair process and repairs elasticity. Other popular products include the Cell Dynamic Cooling Aftershave Moisturiser, Exfoliating Foaming Cleanser and Controlled Dynamic Retinol Boost.

The demand for male grooming has become so great that we are now offering a men’s luxury skincare gift set, as well as treatments at the Agua SPA at the Sanderson Hotel in London. The Optimum Performance Facial For Men is extremely powerful and effective. The acupressure scalp and shoulder massage will alleviate tension and stress, whilst the deep cleansing and exfoliation will give your skin a boost, leaving you with a glowing complexion.